Our group is for individuals engaged in analysing data for fundraising purposes. The analysis of donor behaviour is a critical aspect of fundraising and while it is performed by most charities, until now there has not been a forum in which analysts and practitioners can meet and share experiences.
There has also been a lack of understanding and education in the sector generally about ‘analysis’ and the impact of ‘data strategy’ on fundraising performance and there are no formal skills training in ‘analysis’ available from the established fundraising training providers.
We're a practical group, open to all, and we emphasise mutal trust and are focused on the bottom-line. The objectives of the group are:
For further information on the group and our activites, please email us.
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